
Well, Photoshop World week is over – what a week it was! This was my first Photoshop World so I wasn’t 100% sure what to expect. I am pleased to report that it was excellent. It had the most bang for the buck of any conference I’ve ever attended.
The folks at NAPP do a great job putting together a conference. I wanted to summarize some of my overall impressions of the week. (Also, the picture above is one of the ducks at the hotel I stayed in – they are a bit of a celebrity there and walk a red carpet each day). If you’re interested in information about the Photo Safari pre-con I attended, check out the lessons learned here.
Overall Impression
As I mentioned above, my overall recommendation for the conference is high. Anyone intersted in Photoshop or photography would gain an incredible amount of knowledge by attending.
A little more specially, all the pieces were well arranged. I’ll talk more about the sessions/expo in a moment, but both were top notch. The help desks and other details were also handled nicely. The theme for the conference was Star Trek – the opening keynote was a Star Trek spook movie with the likes of Scott Kelby, Matt Kloskowski and others staring in it – it was great! Another great thing about the keynote was the opportunity to hear about upcoming Photoshop news directly from Adobe. We saw some demos of Lightroom 2 and Photoshop Express (both had been announced previously) as well as some new CS4 features!
Another valuable piece was the ability to get a ‘feel’ for the industry. One of the things I like most about attending conferences is that they allow me to get a better understanding about what people are doing, where the trends are going, etc.
The conference is well worth the $600 price tag (this is actually one of the least expensive conferences I’ve been too – most conferences at this caliber at $1,000+).
Sessions and Instructors
The reason most of us go to Photoshop World are the great sessions and instructors. I attended as many sessions as possible and learned much more than I can easily summarize here. Over the next few weeks (and months) I’ll begin sharing the specific tips and tricks I picked up along the way.
I can say, though, that the few top things I heard over and over were about how to make selections (using channels, specific tools, etc.) and Smart Objects. Tons of other information was shared, but in the sessions I attended, these seemed to come up as a common theme.
My favorite instructors included Moose Peterson, Joe McNally, Ben Wilmore and Scott Kelby. All had a good combination of expertise and presentation skills. Their presentations stunned me and I’ll be reviewing my notes for a while to come.
Also, there was one suprise at the end of one of the last sessions by Scott Kelby. Peachpit Press came in and gave him an award for being the top computer book writer in the world for like the 4th year in a row. Congrats to Scott! I have several of his books and the honor is well deserved. If you haven’t read one of his books, you should. His writing style is clear, concise and very engaging. I especially recommend the Digital Photography Book (vol. 1 and 2) and the Seven Point System.
Speaking of books, I was very impressed by the session manual we received. As expected, it was huge. But, unlike many seminars where I receive a reiteration of PPTs, this one actually had step-by-step instruction on what happened in the classes. It is a great companion to a great set of instructors.
Tech Expo
The Tech Expo had a large number of vendors – everyone from training to printing to plugins were there. Some of the booths that interested me the most were:
- 3D Vendors: This was a bit of a suprise. More and more companies are providing 3D products that integrate with CS3 Extended’s ability to do some 3D stuff.
- Plugins, Plugins, Plugins: Most of the vendors had flat panels in the their booths, allowing them to display the use of their products. My favorites were Nik’s offering of Viveza and a few other cool products.
- Hardware: I was able to finally put my hands on some equipment I’d been looking at for a while. Lensbabies and their selective focus were very cool, as were Wacom’s selection of tablets. I also got to look at some of Epson’s new large format printers and Drobo’s cool storage device.
The other great thing about the expo was the continuation of learning. There were something like 4 booths that had training sessions going on – the learning never stopped!
Area for Improvement
Really, there weren’t many areas for improvement. One thing I would change (if I were running the show) was nicely put by Jason Anderson (over at cannonblogger.com) when he mentioned Photoshop World. After looking at the schedule he mentioned that it might be better to offer fewer classes more often.
I couldn’t agree more. While it is nice to have some variety, I would definately be a proponent of scheduling about 20% fewer classes and repeating the more popular classes. In a few cases, I had to choose between 2 great sessions held at the same time, which was a bit of a disappointment.